An independent survey conducted by London home extension builders Simply Extend surprisingly revealed that the majority of homeowners are motivated to improve their home by personal enjoyment, rather than the financial incentive of increasing the value of their property.

The study interviewed 626 participants about various home improvement choices and desires, and this survey found that, of those who owned their own home, around 65 per cent said that the most important factor when it comes to making the decision to modify their home would be the personal enjoyment of themselves and their families.

Just under 14 per cent of participants said that increasing the value of their home in order to prompt a sale would be the main reason for them to improve or modify their property.

When asked what was putting them off making improvements to their home, a massive 77 per cent of respondents claimed it was too expensive.

Although many homeowners have been put off making modifications to their home due to financial implications, it does not stop them from thinking about what they’d like to add to their property. If money were no object, the most popular home improvement is a house extension, while just under 30 per cent said the thing they would most like to change about their home is their kitchen.

Robert Wood, Director of Simply Extend, says: “In an age where the focus has always been to add value to a property, it’s pleasing to see that people are prioritising the enjoyment the extra space that having an extension brings.

“Large open plan kitchen and diner extensions are proving popular amongst families, adding space to not only entertain in but also for the children to play in.  Extensions needn’t cost the earth; with Simply Extend we work to a fixed cost and a set timescale, ensuring that costs do not soar out of control.  We specialise in making the process as simple and as stress free as possible.”


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